Lou B Biography

  1.                Louis B. Branchinelli, better known as Lou B, is a New York-based promoter, artist manager, and event producer.  Since his start in Southampton, NY, he has produced and/or promoted over 5,000 events for audiences ranging from 100 to 100,000 people. Lou has produced events in association with Live Nation, WME, Insomniac, Tao Group, BSE, RPM Worldwide, Am Only, and Rob Promotions.

In November 2017 Lou B was asked by ownership of the new Ocean Resort Casino (the former 3 Billion Dollar Revel Resorts Casino) to help rebuild the Entertainment Platform; which, Included the 250 million dollar Ovation Hall Arena, HQ2 Beachclub and Nightclub, Retail, Restaurants, Top Golf Swing Suite and oversee dozens of simultaneous consecutive projects to meet a June 2018 deadline. Ocean Resort Casino opened June 28th, 2018 and is on pace to be one of the hottest casinos in Atlantic City.

Prior, In 2016, Lou B helped launch The New Nassau Coliseum which was purchased by Barclay Center Brooklyn NY as the Head Local Marketing Consultant for Brooklyn Sports and Entertainment (BSE) at the new NYCB LIVE Nassau Coliseum and launch this new arena. He is currently President of Goldfish From Pluto a children’s Touring Cartoon company www.goldfishfrompluto.com. Prior to Nassau Coliseum Lou served as the Director of NYC for Insomniac (Electric Daisy Carnival).

Early Life

Louis grew up in a large Italian family in Queens, NY. His paternal grandfather Gino Branchinelli was the founder (and namesake) of the original “Gino’s Italian Ices and Pizza.” Louis’ father Emilio followed in Gino’s footsteps and is known for being one of the best restaurant entrepreneurs in Long Island. The Branchinellis and their extended family own over 100 Italian food restaurants from NYC to Eastern Long Island. Despite his family’s success in the restaurants business, Louis himself has never been in the industry.


Louis has a reputation as one of the top event promoters in the country — producing events from stadiums to shores for the biggest acts in Electronic Music ,Singer,Celebrity and Athlete events . At a young age Lou had made up his mind that he was not going to pursue the family business. It was after a night at club Life in Southampton when he decided to make promotions and event production his career. He was dissatisfied by the way in which the VIP host was running the door and vowed to come back and buy the place . Soon after, Louis did his research and discovered that the owners were about to lose their lease. Lou quickly pooled his resources with a down payment, and the rest is history.

Louis went on to own several other event spaces in the Hamptons before he began managing Sound Factory legend DJ Jonathan Peters. During this time Louis also began promoting weekly parties and special events in Long Island and NYC. His breath of technical knowledge and “out of the box” creativity in producing events earned him the trust of some of the most successful talent agencies, venues and moguls in the entertainment industry. On the cusp of when electronic dance music started to gain mainstream attention, Louis founded Lou B Industries, a promotions and event production company, as well as Electronic Kingdom Records which focused on artist management and marketing. Other established companies looked to local promoters to produce larger scale events that had not yet been seen in the electronic music arena. Lou B Industries, in association with Pacha NYC and Rob Promotions, helped Live Nation produce their first dance music event at Roseland Ballroom.

Worked Present to Past – Position 

Ocean Resort Casino –  Entertainment Director

Goldfish From Pluto – President / Co Owner

Brooklyn Sports & Entertainment – Lead Strategic Marketing and Event Planning

Insomniac Live Nation – Director of NYC Branded Shows

Tao Group Marquee – Promotional Development

Rpm Worldwide /Pacha NY- Lead Strategic Marketing and Event Planning

Lou B Industries Inc –  President Owner Producing 200+  Events Annually

Electronic Kingdom –  President Management Company & Record Label


Nightclubs Owned

  • Life in Southampton NY
    • 3 years
  • Space in Southampton NY
    • 1 year
  • Tavern in Southampton NY
    • 6 years