Louis B. Branchinelli

Louis B. Branchinelli, better known as Lou B, is a New York-based promoter, artist manager, and event producer.  Since making his start in Southampton, NY, he has produced and/or promoted over 3000 events for audiences ranging from 100 to 100,000 people. Louis went on to manage DJ Jonathan Peters, who won DJ Times “America’s Best DJ” in 2006, for almost a decade. He has produced events in association with Live Nation, Insomniac, Rob Promotions, Pacha NYC, and he is the former lead promoter for the now-closed megaclub Pacha NYC. He is currently President of Goldfish From Pluto.  He was serving as the Director of NYC Concert and Branded Show for Insomniac (Electric Daisy Carnival) and is currently the Head Local Marketing Consultant for Brooklyn Sports and Entertainment (BSE) @ the new NYCB LIVE Nassau Coliseum.

Early Life

Louis grew up in a large Italian family in Queens, NY. His paternal grandfather Gino Branchinelli was the founder (and namesake) of the original “Gino’s Italian Ices and Pizza.” Louis’ father Emilio followed in Gino’s footsteps and is known for being one of the best restaurant entrepreneurs in Long Island. The Branchinellis and their extended family own over 100 Italian food restaurants from NYC to Eastern Long Island. Despite his family’s success in the restaurants business, Louis himself has never been in the industry.


Louis has a reputation as one of the top event promoters in the country, producing events from stadiums to shores for the biggest acts in Electronic Music. At a young age he had made up his mind that he was not going to pursue the family business. It was after a night at club Life in Southampton when he decided to make promotions and event production his career. He was dissatisfied by the way in which the VIP host was running the door and vowed to come back and buy the place . Soon after, Louis did his research and discovered that the owners were about to lose their lease. He pooled his resources, came up with a down payment, and the rest is history.

Louis went on to own several other event spaces in the Hamptons before he began managing Sound Factory legend DJ Jonathan Peters. During this time Louis also began promoting weekly parties and special events in Long Island and NYC. His breadth of technical knowledge and “out of the box” creativity in producing events earned him the trust of some of the most successful talent agencies, venues and moguls in the entertainment industry. On the cusp of when electronic dance music started to gain mainstream attention, Louis founded Lou B Industries, a promotions and event production company, as well as Electronic Kingdom Records which focused on artist management and marketing. Other established companies looked to local promoters to produce larger scale events that had not yet been seen in the electronic music arena. Lou B Industries, in association with Pacha NYC and Rob Promotions, helped Live Nation produce their first dance music event at Roseland Ballroom[2]. Louis also served as head promoter for Pacha NYC from 2013 to 2015.

Nightclubs Owned

  • Life in Southampton NY
    • 2000 – 2002
  • Space in Southampton NY
    • 2003
  • Tavern in Southampton NY
    • 2004 – 2009

Established Weekly Parties

Posh Thursdays at Garden City Hotel Long Island, NY

  • 2008-2011

Dance Fridays at Glo Long Island, NY

  • 2009-2011

Aura Thursdays Long Island, NY

  • Grand Opening Summer 2012

Body English Tuesdays at the Chateau Briand Long Island, NY

  • 2013 – present

Dance Fridays at Love Long Island, NY

  • 2013 – 2015

Fridays, Saturdays, and special events at Pacha New York

  • 2009 – 2014

Events in association with Pacha New York

Governors Island Summer Event Series

  • 2011-2015

New Years Eve at Pier 94

  • 2012

Neptune’s Hamptons NY Holiday Weekends

Surfclub New Jersey

  • Summer 2011

Asseteria Sundays

  • 2008-2014

Watertaxi Beach Long Island City

Dance. Here. Now. Festival

  • July 4th Weekend 2011

Events in association with Live Nation

Jonathan Peters Classics at Roseland Ballroom

  • September 2010

Identity Festival at Nikon at Jones Beach Theater Wantagh, NY

  • 2011 and 2012 Lead Local Promoter

Billboard Hot 100 Festival at Nikon at Jones Beach Theater Wantagh, NY

  • 2014 – 2017 Lead Local Promoter

Haunted Coliseum at Nassau Coliseum Long Island, NY – sold out venue

  • Halloween 2012

Insomniac Events Ticketing Director (East Coast)

  • EDC New York 2013 – 2016
  • Dreamstate New York 2016

NYCB Live Promoter

  • Billy Joel, The Weekend, Katy Perry, Barbra Streisand, Ringling Brothers Circus, Monster jam